5 Tips To Fix Your Airbnb Listing and Improve Your Airbnb SEO
If you’re a new Airbnb host or a veteran host that is wondering why you listing dropped from page 1 to page 3, then these tips will be immediately actionable to you.
Airbnb SEO algorithm works much like Google SEO. It is an algorithm that collects data points to mathematically calculate the quality of your Airbnb listing. The higher your score, the more visibility that you’ll get when a guest searches for a place to stay.
This is what happens when I search for Mountain View, California. My listing is ranked as the number 2 result.
While there are a lot of different factors that you can use to increase your Airbnb SEO score, but in this post, we will focus on your Airbnb listing.
5 Tips to Improve your Airbnb Listing: #1. Photos
I cannot stress this enough. A professionally done picture is worth a thousand words. If you are not a good photographer, then it is time for you to think about hiring someone who is.
If you want to stand out from your competition, then this is not somewhere you would want to cheap out. Don’t be that person… because you will end up eating the costs.
Airbnb Listing Tip #2: Listing Titles
Does your title grab attention? Does the guest want to click on your listing from the search? I’d say that crafting an attention-grabbing title is one of the hardest and most ignored things about a high-converting Airbnb unit.
If you follow these steps below, you will be just fine!
- Be descriptive, but do not over-describe.
- Keep it catchy and concise
- avoid words like charming, cute, and other commonly used words
What would you click on?
Option 1: “1 bedroom apartment in Mountain View”
Option 2: “Modern 1 bedroom apartment steps from Downtown Mountain View”
Do you see the difference?
Airbnb Listing Tip #3: Detailed Description
I had previously mentioned in my other post about the optional descriptions including the space, guest access, Interaction with Guests, the Neighborhood, and House Rules. While these are optional, but it is critical that you write them.
Give your guests the knowledge of a local and point out everything that they would want to know prior to booking your unit.
I love to give my guests as many details as possible! A well-informed guest is a guest that will not ask fewer questions!
Airbnb Listing Tip #4: Summary
Do not leave your guests hanging after they clicked on your listing. The summary is a great place to make your listing shine because you are given more space to write what is unique about your listing.
Point out 2-3 major selling points about your place. Do you have a private pool? Is there a hot tub? What about its ambiance?
Guests gravitate to listings with a personality so don’t be afraid to give them that.
Airbnb Listing Tip #5: Use Abbreviations
Do not waste your limited character space for something that you can abbreviate for! For example, 1 bedroom apartment can be abbreviated to “1Bd Apt”.
Her is a list of popular abbreviations:
- with –> w/
- bedroom –> BR
- bathroom –> BA
- air conditioning –> AC
- central air –> C-Air (CA isn’t descriptive enough and could lead to confusion)
- walking distance to –> 5 min to
- downtown –> DT
- convention –> CON
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